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The Indian car industry.
Member rating: No Rating | Words: | Submitted: Wed Jul 28 2004
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INTRODUCTION The Indian car industry1 is relatively recent in origins. The entry of Maruti Udyog in 1983 with a so-called 'peoples car' and the opening up of market2 in 1991 has changed the way Indians look at a car. But still the ownership of cars is just 6 per thousand of population against 500 in developed countries. In this assignment we shall compare and contrast the operational strategies of some of the major B-segment players (Maruti Udyog, Hyundai Motors and Tata Motors) in the Rs. 58000 crore Indian car market and how effective they have been till date (refer to Annexure Twenty for company profile). STRATEGIC ANALYSIS EXTERNAL ANALYSIS> Environmental Analysis * Demographic Factors 1. Around 75% of India's population is below 45 years of age. 2. By 2020 AD, 1/4th of Indian will be in the age group of 20-35 years. * Economic Environment 1. Increase in disposable income due to disparity between rise in prices...
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