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The Honda Insight in India - Research project on the hybrid car to be launched in India.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Assessed Coursework for Leeds University Business School Student details: STUDENT NUMBER [S]: 2 0 0 0 8 1 3 7 4 2 0 0 0 8 7 3 1 3 2 0 0 0 7 1 4 3 2 2 0 0 0 9 0 7 3 7 2 0 0 0 3 8 0 7 4 2 0 0 0 4 7 0 6 1 Module details: BUEC 5 4 5 0 MODULE TITLE: MARKETING RESEARCH MODULE LECTURER: DR. DAYAN PALIHAWADANA WORD COUNT: 5,062 FOR OFFICE USE ONLY [SCRIPT NO] The Honda Insight in India Research project on the hybrid car to be launched in India Marketing Research - 5450 Final Group Project December 12, 2003 Executive summary This marketing research project aims to identify the potential market for the Honda Insight hybrid car in India. In this report, we identified the key research objective as: To determine the Indian consumer's level of interest in the hybrid car, namely the Honda Insight, and his/her potential motivation for purchase of this type of automobile compared to a standard gasoline-powered vehicle. In order to meet the objective, the report starts with a description of the hybrid car and the Honda Insight and follows with the methodology used to facilitate the research. Secondary data was gathered in regards to the current status of the...
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