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The Functions of Marketing.
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MARKETING MANAGEMENT Supplementary Reading The Functions of Marketing (c) Paul Reynolds. Introduction Marketing has been described as a conceptually based business philosophy that has as its primary objective the realisation of profit through customer satisfaction. This philosophy is implemented through the various functions that make up marketing. It is a common error to think of marketing as a limited set of activities, notably advertising, sales promotion and market research. A truly marketing-orientated company should ensure that the marketing concept is uppermost in the thoughts and actions of all its departments and personnel. It is true that marketing specialists are the people most directly concerned with implementing the marketing concept and are most closely associated with the customer. Individual marketing specialisms are known as marketing's functions. The role of the functional specialists is to identify the needs of the market, to interpret these, to bring products and services to the market place in a manner...
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