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The Four P’s.
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| Submitted: Mon Dec 15 2003
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The Four P's The 4 P's are Product, Place, Price and Promotion. The 4 P's are important because they help businesses sell their product effectively and successfully, they are the most important part of a marketing campaign. If the business doesn't use the 4 P's for their product it has a very low chance of succeeding. Product The product is the good or service you are offering for sale, use or consumption, in our case it's a chocolate bar. Businesses have to sell as many products to the widest range of people possible and to do this they need to design the product as different as possible or make them seem different to their rivals e.g. Mars & Yorkie they are both handheld bars but a Yorkie is in break off chunks and Mars isn't. If you want to sell your product successfully you must develop the right product for the right...
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