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The Demerger of Orange Plc.  

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THE DEMERGER OF ORANGE PLC A Strategic Plan to Maintain Shareholder Value There are a number of factors that need to be considered when formulating a strategic plan to maintain shareholder value; furthermore it is imperative that these factors do not compromise the interests of existing stakeholders e.g. employees. Issues that need to be addressed include sales growth, profit margins innovation, service, investment and the way in which the company is prepared to react to changes in the industry and to changes in the strategies of competitors. Service and Satisfaction Levels * The services that the company is able to provide are possibly the key factors in determining its success. However sound the marketing plans, product placements and the like are, unless the customer feels that he is truly getting a product worth having, they all count for nothing. In addition to this, it is widely believed that customer satisfaction can be closely...

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