Coursework.Info - Inspiration in an Instant

On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:

Sebastián Rubio 16.07.04 THE DAVID BECKHAM BRAND David Beckham is a successful endorser not only for his football skills but specially for his non-sportive characteristics: good looks, image, style, charisma and a pop star lifestyle, greatly leveraged by wife Victoria. The range of his brand values (winning, world class, powerful, fashion) is so broad that it is considered a global brand suitable for many market segments. Geographically it has few limits due to its linkage to world wide soccer. Demographically its appealing not only for men but also women and inclusive the niche gay market due to fashion and stylish image. These two latter segments are specially important nowadays, due to their increasing spending power. Everyone likes Beckham, independently of its Psychographic characteristic (income, education, lifestyle) as he combines several but unique values important for different segments. Therefore, it can be used by different companies and by several product categories as...

Get instant access

• Instant, unlimited access to our documents in full
• Swap your work for free access, or pay £4.99
• To see the full version of this document and 150,159 others