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The Cottages Resort and Conference Center, Hilton Head Island I. Executive Summary The Cottages Resort facilities include 72 individual town home villas for a maximum of 160 rooms. It was incorporated 1985 to serve the needs of businesses for convention and meeting facilities in a relaxing atmosphere and the need of vacationers seeking a recreational resort1. The main revenue source of the company is from the business sector which is approximately 60% with the other 40% coming from vacationers. The main target markets for the hotels are large group conferences and high end leisure travelers and local residents for the golf club. An external analysis shows that the major opportunities are the growing meeting and convention attendance population and the increasing Hilton Head Island Annual visitors. Also, more knowledgeable employees in the sales organization can enrich the workforce. Major threats are sale of the property and the threat of big outside...

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