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BTEC- HNC in BUSINESS Unit 1- MARKETING Assignment 1 The Concept and Process of Marketing Name- Karan Aggarwal Tutor- Marion Fieldstead Date- 28/11/2007 Contents: Page: a.) Introduction....................................................03 b.) Comparing Alternative Definitions of Marketing........04 c.) Nike a Market Oriented Organisation.....................05 d.) Elements of the Marketing Concept........................07 e.) Benefits & Costs of a Marketing Approach...............08 f.) Identifying Factors Influencing Marketing Decesions.11 g.) Reference List.................................................16 h.) Bibliography...................................................19 Company Profile: Nike Inc. Founded: 1972 Type: Public Ticker: NKE Stock Exchange: NYSE Industry: Sportswear and Sports Equipment Employees: 30200 2007 Sales: 16,326,000,000 Slogan: Just Do It! Website: www.nike.com Introduction Blue Ribbon Sports now known as 'NIKE' was named after the Greek Goddess of victory, founded, in 1965, by The University of Oregon track athlete Phil Knight and his coach Bill Bowerman. Nike has built the omnipotent 'Swoosh' {which represents the wing of Nike, the goddess of victory} into one of the most popular and known brand symbols on the planet. The power of its brand logo demonstrates the company's...

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