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The Comeback of Caterpillar - What are the dynamics of competition in the heavy construction equipment industry?
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The Comeback of Caterpillar 1. What are the dynamics of competition in the heavy construction equipment industry? * Economic Downturn * Hydraulic Excavators * Developing Nations * Replacement Parts * Economics of Scale * Global Sales * Widespread distribution and Service Network * Alliances * Global recession * Oil Prices * Currency Fluctuations * Cyclical Nature of the Construction Equipment * Upturn in the International Markets When the US construction industry grinded into an economic downturn, demand for Caterpillar products decreased. The major decrease in the US industry is the result of the completion of the interstates, giant dams, and other construction buildings. Hydraulic excavators are very big market. They accounted for 45 percent of the sales. They are the fast selling equipment that can create competition between the companies. Developing Nations played an important role in the competition, because the need for construction equipments increased to shape the new dams and especially to make roads. The growth rates of developing nations were...
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