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Jarek Barc Sebastian Rissmann Callaway Golf Company March 3rd, 2003 MGT 491-01 The Company The Carlsbad, CA based company was founded by Ely Callaway in late 1982. Ely Callaway applied his earlier success-concept "providing a product that is demonstrably superior to what's available in significant ways and, most important, pleasingly different"; to the golf-industry and succeeded. Callaway, together with its subsidiaries, designs, develops, manufactures, and markets golf clubs (drivers, fairway woods, irons, wedges and putters) and golf balls. The Company also sells golf accessories. Generally Callaway sells its products to golf retailers, directly and through its wholly owned subsidiaries, and to third party distributors. Mission and Vision The Company was built on the pillars of its visionary founder Ely Callaway, who projected his own life vision into his venture. Callaway Golf's vision can be summed up as, demonstrably superior and pleasingly different. This vision is also incorporated into the company's mission: Callaway Golf Company is driven...

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