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The Body Shop strategy.
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| Submitted: Thu Jan 01 2004
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CORPORATE STRATEGY AND DECISION MAKING THE BODY SHOP STRATEGY INTRODUCTION "The world of Business has taught me nothing ... I honestly believe I would not have succeeded if I had been taught about business" (Roddick: 1989) On March 26th 1976 a young lady of 33 by the name of Anita Roddick who had a deep rooted passion for environmental activism and no prior business knowledge decided to open a small store in Brighton by the name of The Body Shop selling natural based, self mixed beauty produce that she had discovered from her travels throughout the South Pacific and Africa. Her main aim at the time was to support her husband who was travelling around America and their 2 young children. With the advice to try and earn £300 a week from Gordon her husband she set about The Body Shop's raise to global fame and influence. With just 25 hand mixed products in her...
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