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The Beer Brewing Industry.
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| Submitted: Fri Oct 10 2003
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THE BEER BREWING INDUSTRY INTRODUCATION This report will analyse the UK beer brewing industry. The UK brewing industry is now extremely concentrated, the year 2000 witnessed massive changes in the UK brewing industry, with the Belgian company Interbrew having become the new leader in the market, following its purchase of the brewing divisions of two of the industry's former giants, Bass and Whitbread (Keynotes July 2000). The brewing industry is in the middle of the most significant period of restructuring in its long history. In 2000, the UK beer market was worth £16.42bn, a rise of 9.4% since 1996 (Keynotes June 2001). The market for beer is static or in decline (particularly the on trade); there has been no recent significant market entry; the transparency of price in the market, all indicates, it is argued, that the market may be susceptible to oligopolistic or duopolistic behaviour (Office of Fair Trading report Sept 2000). PESTLE ANALYSIS...
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