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The Asia Pacific region is becoming increasingly crucial to global automotive sales.
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| Submitted: Mon Jun 19 2006
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TABLE OF CONTENTS
INTRODUCTION............................................................ 2
THE ASEAN FREE TRADE AREA .....................................4
IMPLEMENTATION OF AFTA .......................................... 7
MALAYSIAN AUTOMOBILE FIRMS: PERSPECTIVES AND CHALLENGES ..............................................................11
FOREIGN AUTOMOBILE FIRMS: PERSPECTIVES AND CHALLENGES ..............................................................14
CONCLUSION...............................................................26
REFERENCES...............................................................28
BIBLIOGRAPHY............................................................31
INTRODUCTION
The Asia Pacific region is becoming increasingly crucial to global automotive sales. Although it has been overshadowed by China's rapid growth in recent years, the Association of Southeast Asian Nations (ASEAN) region is set for steady growth. This, coupled with the implementation of the ASEAN Free-Trade Area (AFTA), has sparked many automakers' interest in the region.
Table 1 shows the number of vehicles registered in the main ASEAN Markets in the year 2002, as well as the forecasted figures for the years 2003 to 2005.
TABLE 1: Vehicle Registration in Main ASEAN Markets
Country
2002
2003 (f)
2004 (f)
2005 (f)
Thailand
409,362
425,000
490,000
525,000
Malaysia
434,954
420,000
405,000
390,000
Indonesia
317,991
330,000
355,000
365,000
Philippines
85,587
80,000
88,000
97,000
Total
1,247,894
1,255,000
1,338,000
1,377,000
f - forecast
SOURCE: What Comes After AFTA?(online) (13 May 2003).
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