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The Accelerating Rate of Diffusion of HEVs and the driving forces behind their success
Member rating: No Rating | Words: 3289 | Submitted: Mon May 05 2008
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Contents Introduction.................................................................................p. 3 Diffusion Profile & Driving Factors......................................................p. 4 Marketing Efforts...............................................................................p. 7 Consumer Perceptions......................................................................p. 10 Future HEV Diffusion......................................................................p. 12 References..................................................................................p. 15 Appendix....................................................................................p. 18 Introduction The aim of this essay is to assess the nature of the diffusion process involving hybrid electric vehicles [HEVs]. What are the driving forces behind this relatively recent technology? What are the perceived uncertainties troubling potential buyers? What will the future look like for HEVs? Various models along with primary and secondary data will be used to analyse the diffusion process in an attempt to answer these questions. HEVs are cars which promise better fuel economy than conventional internal combustion vehicles [ICVs] by combining an internal combustion engine [ICE] running on fossil fuel, with an electric motor powered by batteries. The latest hybrids are able to recharge their batteries with kinetic energy gained from braking and with a generator which is spun by the ICE, thus completely eliminating the need to connect the HEV...
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