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Task 2 - Marketing Activities An activity is anything a business carries out such as recruiting more efficient staff, storing goods in the warehouse, buying the stock in bulk, buying trucks to export goods to retailers, etc. Marketing activities are all the actions an organisation can take to achieve its marketing objectives. Marketing activities also include everything needed to get a product off the drawing board and into the hands of the customer. Marketing activities are things such as designing the product so it will be desirable to customers (using tools such as marketing research and pricing; promoting the product so people will know about it (using tools such as public relations, advertising, marketing communications; and exchanging it with the customer (through sales and distribution.) There are several activities the company carries out. 'Jupiter Sports' is carrying out: Deciding on what the business is trying to achieve. Jupiter Sports is trying to...

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