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Take an organization that you know well and identify its distinctive capabilities. Compare the organization with its competitors and comment on the implications for strategy.
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Assignment: Take an organization that you know well and identify its distinctive capabilities. Compare the organization with its competitors and comment on the implications for strategy. Main Topic: Overview of Haier's Globalization/Internationalization strategy, compare with its' rivals to explore its' successful transnational strategy. Main Structure: 1. Preface: what is strategy 2. General Introduction of Environment ............... 200 words 3. Company brief: A successful transnational corporation ............... 300 words 4. Haier's strategy study I: Why goes globalization/internationalization? ............... 800 words 4.1 Local fierce competition calls for enlargement of the market 4.2 The successful experience of foreign competitor prove the possibilities 4.3 Structural divers of change (analysis of rivals) 5. Haier's strategy study II: How goes globalization/internationalization? ......... 1,500 words 5.1 Product internationalization 5.2 Sales network internationalization 5.3 Inter-enterprise internationalization 5.4 Resource internationalization 6. Summary & Conclusion ............ ... 700 words 6.1 International brand -- the physical base 6.2 International marketing strategy -- an efficient device 6.3 International sales network -- an important term 6.4 International resource -- a efficient way to go...
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