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Brandon Gagné and Rich Potvin Marketing Strategies November 10, 2004 Konark Television India Konark Television India TV Industry: India This industry began in 1959 from a grant and transmitted short broadcastings focused on education, health, and family planning. From 1965 to 1976 broadcasting was extended from 20 minutes a day to four hours a day. 1982 was a big year. A plan to have television availability for 70% of the population was proclaimed. During the late 1980s and early 1990's coverage was increasing to 80% because of the increase in the number of TV transmitters. Also broadcasting was lasting about eleven hours now! However, the entire network consisted of only one channel, except for in the urban areas that had two. TV was not viewed as a common item in all households; it was viewed as a luxury item. The government opinion was conservative on TV, but the peer pressure of surrounding countries influenced what...

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