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TKIS Marketing Proposal - Anthony Sexton 1.0 Communications Objectives The primary objective of this IMC proposal is to achieve a level of 100% enrolment at The Kooralbyn International School during its first year, which equates to 133 students. This total will be made up of approximately 60-75 day students and 50-60 boarders, with the students being sourced nationally and international students following in the first quarter of 2005. This IMC program seeks to attract a minimum of 20 international boarders in Q1 2005 In addition to this, a number of goals must be achieved in order to improve the schools community image. These are as follows: * Present a consistent brand image based around the history of the famous private school, o its quality education o its dedication to 'optimal learning environments' o better safety and control management o its association and relationship with a world famous resort o its direct pathways into tertiary education * Establish...

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