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Synchronized Supply Chains The New Frontier The supply chain as a concept and a reality is moving far beyond the confines of an individual organization. It has become a dynamic process that involves the simultaneous acquisition and continuous reevaluation of partners, technologies, and organizational structures. The building blocks of successful supply chains are numerous and their interactions are complex, but businesses have no choice but to embark on such an initiative: the supply chain has evolved from corporate necessity to enhancing competitive advantage for savvy industry leaders. While the globalization of many industries has created many opportunities for the participants it is also bringing to the customer competitive products and fresh alternatives that further increase the customer's expectations. Finally, product quality no longer provides the competitive advantage that it did earlier in the decade; it is merely considered a qualifying factor as customers choose from a wide range of fairly equal alternatives. The...

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