Swot Analysis For Coca-Cola.

... Swot Analysis For Coca-Cola Here we will analyse the strengths, weaknesses, opportunities and threats for Coca-Cola. The strengths and weaknesses will be internal to Coca-cola and the opportunities and threats will be external to Coca-Cola. Strengths Weaknesses * Most recognized brand name in the world * Various types of packaging * Consumer loyalty * Largest market share in the soft drinks market * High sugar and caffeine content * Declining trend in profits * Some large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC Opportunities Threats * Expansion into third world countries where there is no current presence * Healthy energy drinks i.e. to compete with Lucozade * Middle east boycotting US brands * Western attitude against capitalism * New cheaper brands of cola i.e. Virgin Cola Strengths Most recognized brand name in the world Recent research shows that Coca-Cola is the largest consumer brand name in the world. The popularity of the product means that most of the population globally know about the product. As

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