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Supplier relationships - Where should I.M.K Importations go?
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Supplier relationships Where should I.M.K Importations go? Paper within B2B Marketing Author: Erik Engström, Malin Hansson, Helena Håkansson, Els Jacobs, Erwin Maessen Tutor: Mart Ots Jönköping October 2004 Table of Contents 1 Starting point 3 1.1 Introduction 3 1.2 Problem discussion 3 1.3 Purpose 3 2 Frame of reference 4 2.1 What supply chain relationship is 4 2.2 Communication 4 2.2.1 Ways of communicating 4 2.2.2 Communicating over the World Wide Web 5 2.2.3 Two way communication 5 2.3 Building trust and commitment 6 2.4 Scope of the relationship 8 2.4.1 Low-involvement relationships 8 2.4.2 High-involvement relationships 8 2.4.3 Short term relationships 9 2.4.4 Long term relationships 9 2.5 Effects of company characteristics 9 2.5.1 Young company vs. mature company 10 2.5.2 Centralized vs. decentralized companies 10 3 Method 11 3.1 Choice of method 11 3.2 Construction and planification of the interview 11 4 Empirical findings 12 4.1 Current situation 12 4.2 The product 12 4.3 Future plans 12 4.4 Supplier relations 13 5 Recommendations 15 6 Final discussion 17 References 18 Appendix Appendix - Interview Guide.....................................................................?? Interview Guide....................................................................................?? 1 Starting point In this chapter the reader is presented with a short introduction of the subject of supplier relations as well as the problem on which this paper is based. Finally is also the purpose of the paper presented. 1.1 Introduction I.M.K. was founded in 2004 by the current owners. Since the start the company has been focused on the commercialization of products of mass-consumption. The company has been evaluating the possibility...
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