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Table of Contents Title Page no. Part 1 2 Key Factors involved in Brand 2 * Brand Identity 3 * Customer Experience 4 o Customer Loyalty 5 * Design and Appearance 6 * Product Characteristics 7 Conclusions 7 Part 2 8 Integration of Brand Development and Product Development 8 Positioning 9 Creating the Customer Experience 10 o Integrated Customer Experience 11 Discrete Design 12 Feedback 14 Brand Stewardship 14 Conclusions 15 References 16 Appendix 17 Part 1: Brand A Brand is a product, it symbolises the organisation and its characteristics. Products which are taken on identify the brands. A brand is recognition and merges with the customer experiences and links both the product and the customer. A customers experience with the particular product creates a mental relationship and an image of the product amongst the customers (Monty Montague, Spring 1999). A brand impression is as valuable and effective as any image created through heavy marketing. Key Factors Involved in Successful Brand Creation. An unbranded product is a commodity (McEnally,...

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