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Subways plans for growth in the U.K. market a winner or will it just be sandwiched in?
Member rating: No Rating | Words: | Submitted: Tue Apr 06 2004
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Subways plans for growth in the U.K. market a winner or will it just be sandwiched in? Who Subway are:- Subway is part of the of the newer healthier looking fast-food franchises which rather then offering the more unhealthy option of burgers and chips, are selling sandwiches to supply the market with its shift in demand from the old style on the food on the move to its new more heath conscious demands. Subway is now one of the largest franchises in the American market, it also has stores in 75 other countries including the U.K. and recently received a Gold Award in the sandwich category of the `21st Annual Outlets and Institutions Choice and Chains Awards' in the US . Subway works like most other fast-food chains, its makes a legal contract with a local business, which allows the local business to set up using the name, logo and trading methods of...
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