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Subject: Schweppes Case.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Memo TO: Mr. David Tsiklauri FROM: George Sibashvili Date: 30 March 2004 Subject: Schweppes Case Schweppes wants to introduce the SRGA products as the line extension to its current products portfolio. The company expects that this can also be an ideal way to bridge the gap between the company's image as a marketer of mixers and its desire to be a mainstream soft drink company. Of course, it is also aimed to bring additional profits to the Schweppes. The new product, SRGA, is also consists of carbonated water, sugar syrup and ginger flavour while it is expected to create the new flavored versions of the established adult soft drink markets by its entrance into the market. It is aimed to have distinctive personality to change Schweppes traditional perception. SRGA is targeting at the mainstream soft drink markets. The test market indicated that it has a unique appealing taste and many of those tried it felt it...
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