Study the organizational structure of Unipal general trading company in Palestine to evaluate whether the structure of the company is the optimal structure
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Introduction To be successful in today's turbulent business environment, companies need to adopt the organizational structure in hope that this type of structure will enable them to respond more effectively to the turbulent business environment . The progressive loss of market control forced Palestinian companies to change their organization and management of their policies . The purpose of this research, therefore, will be to study the organizational structure of Unipal general trading company in Palestine to evaluate whether the structure of the company is the optimal structure and if this structure will be able to develop appropriate strategy which fits the needs of target customers and consumers and deliver its products successfully after the change in its policy . Problem definition: What is the optimal structure and if this structure will be able to develop appropriate strategy which fits the needs of target customers and consumers and deliver its products successfully...

