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Strategic business alliances.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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"An alliance is a relationship that is strategical or tactical, and that is entered into for mutual benefit by two or more parties having compatible or complementary business interests and goals" (Segil L. 1996; cited by Muson, 2002, p. 20). The use of strategic alliances to form networks of organisations which compete jointly for the benefit of individual member organisations is a relatively new competitive weapon, yet is becoming increasingly popular in the world of business (Drago, 1997). The number of strategic alliances has almost doubled in the past ten years and is expected to increase even more in the future (Booz et al., 1997; cited by Elmuti, 2001). This is especially true in the information technology industry (Drago, 1997). The rapid advancement of technology and the growth of a global economy are the basis for the growing number of strategic business alliances. Collaboration with other firms can take many...
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