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STRATEGIC AUDIT ON THE TASTY BAKING COMPANY I. Current Situation A. Current Performance Increased sales, cost of good sold reduced, net profit margin dropped due to pre-tax charge. Earnings per share return on equity, and return on assets went down due to geographic expansion and new product development. B. Strategic Posture 1. Mission Tasty Baking Company basic principle is to use only the freshest ingredients to make the finest possible high quality bakery products. 2. Objective * To increase market share from their current 5% to overcome largest competitors. * To extend geographic market reach that includes heavy emphasis on Midwest expansion. * To increase profit margins by 2% and expand new product offerings in the low fat and Hispanic markets. * Work to cut distribution expenses. * Continue to improve product shelf life to allow for longer shipping distances. 3. Strategies * Corporate horizontal growth concentration strategy through acquisitions and alliances * Strategic distribution alliances * Used its distinctive competency; special AXT film to...

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