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Strategic Approaches to Leisure Services - Strategic Choices for the Future Direction of Regent Inns
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Strategic Approaches to Leisure Services LR3010 Case Study Part 2 Strategic Choices for the Future Direction of Regent Inns By Emma Heath B9919459 For the attention of Crispin Dale14th January 2003 AIMS AND OBJECTIVES The purpose of this case study is to identify strategies suitable to enable Regent Inns to gain a competitive advantage and then critically evaluate these strategies as to their suitability to the future direction of the company. SUMMARY OF REGENT INNS Having disposed of all it's unbranded pubs and bars Regent Inns is now concentrating on expanding it's two premium high-street brands of walkabout and Bar Risa/Jongleurs and developing further it's potential by launching a third brand to be known as PALS. Regent Inns is one of the key players in the license retail industry being identified in 2002 by Mintel as the top high street operator according to weekly sales figures (see appendix 1). COMPETITIVE ADVANTAGE To ensure Regent Inns withholds this position in the...
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