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Current Market Overview Despite unfavorable market conditions over the past few years, Starbuck's has experienced steady growth. Unlike other American firms, like McDonald's, Starbucks does not rely heavily on global expansion as its main growth vehicle. The firm has maintained same-store sales domestically and used its success to foster international growth in markets that were previously unattainable. Today, the Starbucks Experience begins weeks before the store even opens. When a new store is getting ready to open, Starbucks leaves the view into the store unobstructed so that onlookers can track the progress of the construction. Global success was only achieved after six years of establishing a presence outside of North America. Starbucks has shown an amazing passion for global expansion that has enabled the firm to have nearly 900 coffeehouses in 22 markets outside of North America. In 2002 alone, they entered nine new countries including Germany, Greece, and Indonesia, and...

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