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Staffs (Imports) Ltd - Marketing Communications Plan
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Staffs (Imports) Ltd Marketing Communications Plan For CLEAN-GLEAM Contents Section 1 - Marketing Communications Plan 1.0 Executive Summary 2.0 Situation Analyses 3.0 Marketing Strategy 3.1 Marketing Objectives 4.0 Market Analysis 4.1 Market Segmentation 4.2 Target Market Segment Strategy 4.3 Market Growth Forecast 5.0 SWOT Analysis 5.1 Strengths 5.2 Opportunities 5.3 Weaknesses 5.4 Threats 6.0 Positioning 6.1 Pricing 6.2 Quality 6.3 Service 6.4 Distribution 6.5 Packaging 7.0 Marketing Communications Mix 7.1 Business to Business Communications Mix 7.2 Business to Consumer Communications Mix 7.3 Other Communication Activity Section 2 - Academic Support 1.0 Branding 2.0 Positioning 3.0 Marketing Communications 3.1 Messages 4.0 Marketing Communications Mix 4.1 Marketing Mix 4.2 Promotion Mix 4.3 Advertising 4.4 Direct Marketing 4.5 Personal Selling 4.6 Public Relations 4.7 Sales Promotion Section 3 - References Section 4 - Sample Adverts 1.0 Executive Summary The company will begin operations in early 2004. The company shall operate as importers and distributors of the Clean-Gleam initially on a regional basis but with the aim of establishing a national network of retailers by December 2004. Similar products to Clean-Gleam are widely available on mainland Europe and in the United States, but virtually unheard of in the United Kingdom. The company is in an ideal position to enter...
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