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INTRODUCTION St-leger Harley Davidson is based in Doncaster, it is an American based retail motorcycle store aimed at providing a full range of sales and services of all products manufactured and supplied with the official Harley Davidson brand name. Harley Davidson decided to become a private limited company because it was easy and inexpensive to set up and because there was two directors they would be able to make decisions easily, quickly and chose who they wanted to be shareholders. Harley Davidson would also be able to keep control easily of the entire branches world wide, this is important if they wish to protect how the brand is used and portrayed. The main disadvantages of becoming a ltd is there is a lack of capital due to no share issue and there is no benefits from the economy of scale, (e.g. bulk buying, cheaper buying etc). OBJECTIVES ? 1.TO INCREASE THE MARKET SHARE....

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