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Southwest Airlines and their world economy.
Member rating: No Rating | Words: | Submitted: Mon Nov 08 2004
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Southwest Airlines Introduction Technology, globalization, and market deregulation are the most influential forces reshaping the world economy. Specifically, digitalization, connectivity, customization, customerization, and industry convergence are the drivers of this new economy.1 The Internet or "information highway" is able to dispatch bits of information at incredible speeds from one location to another. New technology has led thousands of new entrepreneurs to launch "dot-com" companies with the hopes of striking gold. The first movers in e-commerce experiencing unmeasurable success and recognition such as AOL, Amazon, Yahoo, ebay, Etrade, and others put enormous pressure on the already established brick and mortar companies that had thrived. Music and bookstores, travel agents, and car dealers all fear for the future as the e-commerce boom continues to grow.2 As the shift from the old economy to the new economy continues, a new set of beliefs and practices is emerging. It is clear that more focus is going to...
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