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Southwest Airlines: Expanding Beyond the Southwest
Member rating: No Rating | Words: | Submitted: Mon Mar 08 2004
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Southwest Airlines: Expanding Beyond the Southwest Maastricht University Faculty of Economics and Business Administration Maastricht, March 9th, 2004 Bächle, K. (175447), Fixson, S. (180319), Vetten, R. (198862) International Business Economics Strategic Management Group 5, Subgroup 4 Assignment Session 9 Tutor: Swaan, W. Southwest Airlines was founded in 1966 and began its service in June 1971 with flights to Dallas, Houston, and San Antonio. The company has become the fourth largest major airline in America under the guidance of Herbert Kelleher as its CEO. The Airline offers low-fare seats, high-frequency flights, point-to-point carrier, on-time flights, and no-frills carrier services. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. Southwest Airlines provides employees a stable work environment and encourages their creativity and innovation. Analysis of airline industry structure The structure of the airline industry can be analyzed with the help of Porter's Five-Forces-Model. The elements of an...
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