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Sound Global Marketing Strategies: Nestlé's major competitive advantage
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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SWOT Analysis Strengths Financial Wealth: The world's largest food manufactures. Financial Resources: During 1985-1989, Nestlé showed growth in total profit and sales as well, where its beverage segment occupies 50% of the sales. In 1989, Nestlé total sales had reached U.S. $29 billion. It had become the world's largest food ad beverage company. As the year of 2001, total sales reached about 81 billion dollar and Net profit for the year was about 5.7 billion dollar. Nestlé strong sale was due to its organized global sales network around the world. The company operated 500 factories in 78 countries and sold its products in 193 nations. About 98 percent sales are contributed from outside Switzerland while 46 percent in Europe, 26 percent in North America, with a further 12 percent in Asia and 10 percent in Latin America and the Caribbean. As the financial situation was of fundamental importance to the company, Nestlé successfully...
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