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Sony’s Marketing Stategy for the Mini-Disc
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| Submitted: Thu Jul 11 2002
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Sony's Marketing Stategy for the Mini-Disc EXECUTIVE SUMMARY Sony has changed the way that the world listens to music. They introduced the Walkman, the Compact Disc and now the MiniDisc. Developed in the late 80's the MD was introduced into Japan in 1992 that saw an instant success. The same year the MD was introduced into the United States. The MiniDisc was a product that was new to the world. It was the first time that that 74 minutes of music could be recorded then re-recorded over and over again without losing any of its near perfect digital sound quality, on 2 1/2 inches. The target market in 1992 was described as the 'MTV Generation' but the MD failed to impress and was therefore re-launched in 1994. The main reason for failure here was due to very high prices and not enough information to the public that the MD was not a replacement for...
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