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Sony Playstation 2
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| Submitted: Tue Aug 19 2003
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Introduction I am conducting an investigation on the market strategy to show the strengths and weaknesses and evaluate its success. I will look at how the product is sold and compare it with other leading companies. I will then make a conclusion on the effectiveness on the marketing campaign and make recommendations on improvements and express my opinion for any improvements that may be necessary. The product I have chosen a popular games console as my product, this is mainly used by teenagers and young adults (target market). The Playstation 2 is one of the leading games consoles in the home video games market. It is capable of playing various types of media. From the VIDEO CD ROMS, ROM GAMES CD MUSIC, to the DVD FILMS. This means that apart from playing games you can also watch film and listen to music .It is therefore in the...
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