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Sony Corporation - VIPP framework analysis, innovation strategy analysis, product life cycle, competitor analysis and future strategy forecast.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Executive Summary Sony Corporation is a leading manufacturer of audio, video, communication and information technology products for the consumer and professional markets. Digital imaging product division is one of the market divisions on the Sony brand. In this project, we will focus on three main contents in terms of VIPP framework analysis, innovation strategy analysis, product life cycle, competitor analysis and future strategy forecast. Through the development process of Sony digital camera, there is continuous innovation of its products, such as MVC-CD 300 using CD-R-based technology, which enables Sony digital camera to maintain the leading position in the fierce competition. So we can make a conclusion that 'No innovation, No success'. Technological innovation is really important for organisations to survive in a fiercely competitive market! Introduction: New generation of digital camera-CD Mavica series In the phase of new technological development, Sony used the CD-R-based technology not only to store the images but also to...
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