Since the mid-1980s there has been a dramatic increase in regional integration activity.

... Introduction Although international trade has been a feature of civilization for thousands of years, last decade has seen an enormous growth in the scale and complexity of trade across national frontiers. Time and distance are shrinking rapidly with the advent of faster communication, transportation, and financial flows. Products developed in one country are finding enthusiastic acceptance in other countries. One of the most notable trends in the global economy in recent years has been the accelerated movement toward regional economic integration, which be seen as an attempt to achieve additional gains from the free flow of trade and investment between countries beyond those attainable under international agreements such as WTO. Meanwhile, sociocultural influences have been identified as determinants of marketing behavior, revealing marketing as a culture as well as economic phenomenon. It is undeniable that culture is one of the areas of the environment which plays a much more important role in

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