Salma Ahmed
English Lit. GCSE Student
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Show Circuit Frozen Dog Dinner - Case Study.
- Words:
- 1405
- Submitted:
- Mon Jun 19 2006
Have a little read: ... Show Circuit Frozen Dog Dinner: Case Study Joanne Brookes B0456899 Submitted Feb '04 Current Situation Market Potential - The sales of dog food will total almost $6.08 billion this year, with $3.1 billion in sales coming from supermarket chains. The Boston area has 1.2% of the U.S. population, and 1.2% of the dog population. The dog food industry is a growing market and is generally price sensitive but has shown that consumers spend over $15 million on vet bills. Supermarkets make approximately 51% of all dog food sales. The market potential for sales in Boston is $7.3 million and in Boston supermarkets is $3.72 million. That further breaks down to Dry at $2,197,000, Canned $893,000, Semi-moist $73,000 and Biscuit / Treats $557,000. Stage of Product Lifecycle - Show Circuit Frozen Dog Dinner is a new product unknown to the consumer market giving it first mover advantage if there proves to be a mass market for it. There
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