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STATEMENT OF OBJECTIVES "Rent is high! Salary is high! The cost of carrying business is high. " These are the problems of all industry, especially retail industry, in Hong Kong. Rent and salary always occupy a major part of the business cost, it is a very serious problem that they are facing. Sa Sa, Bonjour, Angel Cosmetics and Colourmix are companies which are in the retail business of beauty products in Hong Kong. They also face the problems mentioned above. The competition in this industry is intense. In order to maintain their competitiveness, they have adopted the following strategies including expansion of retail network; introduction of more variety of products and services and enhancement of marketing efforts. These actions help the companies to boost their sales but also exert mounting pressure on their costs. Hence, some of the retail beauty product companies such as Bonjour suffer a loss recently....

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