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Situational Analysis 1. Nature of demand * Sa Sa International Holdings Limited is mainly a discount retailer of cosmetics. It also provides beauty and fitness service through nine Phillip Wain ladies' health and beauty clubs. * Sa Sa's sells a wide range of skincare, hair care, fragrances, and cosmetics (make-up). Below provides more information of the nature of demand of each product type: o Skincare products widely demanded are sun light protection and whitening products in additional to the usual cleansers, toners and moisturizers. These have higher price points and a re likely to generate repeat purchases o Hair care commended less loyalty o Fragrances had higher price points and were popular gift items o Cosmetics tended to have shorter life cycles, and are heavily influenced by fashion trends, personal preferences and seasonal factors * 54% of Sales are for skin-care products, followed by Fragrances at 20%, Cosmetics 16% and Hair care at 10% * The company sells 600...

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