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Public Relations is Nothing But Spin.
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- Words:
- 3119
- Submitted:
- Thu Mar 18 2004
... Semester One 2003/2004 MARKETING COMMUNICATIONS Coursework 1 / Report PUBLIC RELATIONS IS NOTHING BUT SPIN CONTENTS CONTENTS 2 EXECUTIVE SUMMARY 3 INTRODUCTION 4 1 DEFINITION OF "PUBLIC RELATIONS" 4 2 DEFINITION OF "SPIN" 5 3 PR FROM A COMPANY VIEW 6 3.1 Examples 6 Kraft Foods 6 The rescue of the Perrier Brand 7 Corporate Social Responsibility 7 3.2 Discussion: "PR is nothing but spin" 7 4 PR FROM A GOVERNMENT VIEW 8 4.1 Examples 8 Iraq War 1990 8 Dossier of Ibrahim al-Marashi 8 Tony Blair spins away 9 New Labour New Danger 9 'Bush launches PR salvo on Iraq' 10 'No sexing up please' 10 4.2 Discussion: "PR is nothing but spin" 10 5 CONCLUSION 11 APPENDICES 12 BIBLIOGRAPHY / REFERENCES ? 13 EXECUTIVE SUMMARY "Public relations is nothing but spin?" this document has set out to examine what Public Relations really is, its uses and common arenas, as
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