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Mission statements, Company aims and objectives A mission statement is created by a company and it shows the companies overall goal

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Have a little read: ... Mission statements, Company aims and objectives A mission statement is created by a company and it shows the companies overall goal. To achieve the goal the company sets itself aims. The aims a company sets are long-term goals they want to achieve. Once they achieve an aim then the company would want to remain at that aim. For example Safeway have an aim to be the best at availability. Once Safeway are best at availability then they would want to remain the best at availability. An objective is a short-term goal that company wants to achieve. Good objectives should follow the SMART system. All objectives should be... * Specific - objectives must be clearly outlined * Measurable - the objective must have some way that it can be measured * Agreed - all parties who are affected by the decision must agree on the objective. * Realistic - the objective has to be possible * Time

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