Marketing plan of GTM Solutions Inc.

... Executive summary GTM solutions Inc is a company that specializes in providing GSM enabled high-tech, remotely accessible safety and control solutions. The target market identified is heavy manufacturing and construction industry. As GTM is entering with a new product line in an existing market, it would efficiently leap frog the pioneers in the industry with superior product technology, product quality and better customer service. The basis of firm's competitive advantage is differentiated product line with added features and benefits. As our target market is not a less-price sensitive and growing gradually, the prices of products are set at par with the market average to higher than the market average on the core products and services. With this approach, the firm would be able to cover costs, penetrate the market, gain maximum market share, target profit, address the buyer's perception, sustain and overtake the competition. The organization's mission is to creating safer work environs

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