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EMI and the digital Music Industry 1. Introduction 1.1 Background EMI records, is facing its most testing times since sound was first recorded for sale to consumers. For many years, the company has operated in a stable environment, protected by copy write laws and luck of alternative substitutes to CDs. Recently, there has been a change; Improvements in technology have changed the format of the music that are available at retail outlets (digital recordings, Compact Disks) and now some consumers acquire copies of that music online. The slow embracing of the new technology by EMI records especially selling music online (digital music) has resulted in decline of the company's profits. Competition has become intense as rival firms introduce innovative products to increasingly sensitive customers. 1.2 Objective This report will explain environmental scanning and why undertaking this type of activity is important for marketing planner and, moreover, it will discuss recommendations and justification of the...

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