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Marketing and Promotional Strategy - produce a report for a company. The company that I have chosen to use is Orange, a mobile phone company.
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| Submitted: Fri Mar 19 2004
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Introduction For my Unit 7 assignment on Marketing and Promotional Strategy, I have been requested to produce a report for a company. The company that I have chosen to use is Orange, a mobile phone company. My assignment brief concludes that the company is losing market share, therefore my task is to assume the role of a Marketing Manager and to analyse the marketing mix of two rivals. The two rival companies I have chosen are Vodafone and One 2 One. To produce the report I am going to research each company on the Internet, as well as contacting each company individually. The Internet sites that I am going to look at are: www.orange.com and www.orange.co.uk www.vodafone.com and www.vodafone.co.uk www.one2one.com and www.one2one.co.uk This is where I will be able to get more information from, about the marketing and promotional strategies. Terms of Reference I am requested to write a report on Marketing and Promotional Strategy,...
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