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Marketing a Pub Quiz Web Site INTRODUCTION I have been asked to produce an analytical report on a marketing strategy for a new or existing product. This strategy will need to include evidence and information about: How the strategy is based on the principles of marketing, How I have used sources of primary and secondary marketing information How I have analysed the impact of the external environment on my marketing decisions. How I analysed the marketing context and decided on an appropriate strategy. How I developed a coherent mix of strategies to meet consumer needs An evaluation of the reliability of the different marketing models used. Within this project there will be explanations to what each aspect is then this will be applied to my venture and reported on. My Business Idea My business idea is an interactive pub quiz web site run nationally for big cash prizes. This work was initially produced in a group for a national young entrepreneur's...

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