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Marketing Marketing is about understanding the customer and ensuring that products are meeting existing and potential customer needs. Marketing is a series of tactics, which help to make a business successful. The basics of marketing that still exist. The four P's - product, price, place (distribution), and promotion this leads onto strategic thinking segmenting, and targeting which can earn a competitive advantage. Marketing is a process of determining what customers need and want, and then planning how customer requirements and needs can be obtained and then the implementing of the plans can be carried out. For example a business company will still have products, services, and ideas to sell and will still deliver to customers via some means of distribution. Also they will promote and advertise. One of the key factors in marketing is existence and strength of competitors. Organisations must be ready for competitive organisations they must make sure that...

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