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Marketing Strategy for launch of Maxine by Mirrible Introduction I will be working in the marketing department for the cosmetic company Mirribel public limited company. Mirribel have a range of market leading cosmetics products. The product that will be on the market is the new fragrance called Maxine. This new fragrance will be launched as Eau de Cologne and a Cologne Spray. Procedure 1 I have carried out market research on the new fragrance Maxine, by researching on the Internet; I also read the AVCE Business book. I have also carried out research by carrying interviews and questionnaires to the public this was my primary data. I have also looked at well known fragrances such as Tommy Hilfigure and Joop and Hugo Boss. Findings Interview with Public 1.1 Interview with John, john 24 and says he normally spends 30 pounds on Hugo Boss. He thinks that the prices have been expensive and he thinks big name company...

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