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NAME PRAVIN ARICHANDRA COURSE UNIT: 3 With ROY .M. WOOD A for Terms of Reference: * How the strategy is based on the principles of marketing * How you used sources of primary and secondary marketing information * How you analysed the marketing context and decided on an appropriate strategy * How you would develop a coherent mix of strategies to meet consumer needs * An evaluation of the reliability of the different marketing models used Terms of Procedure: Definition of marketing 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'(Chartered Institute of marketing) or 'Marketing is a total approach to business that puts the customer at the centre of things.' (Channel 4 and Yorkshire TV's 'The Marketing Mix') or Marketing is selling goods that don't come back, to people who do' (Baker) Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging,...

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